Baggu Store
| Design Year: | 2014, 2016 |
|---|---|
| Dimensions: | Powder coated steel, aluminum, plywood |
| Materials: | Mixed |
Brooklyn
The Baggu store on North 3rd Street in Brooklyn, New York opened in the summer of 2012. Two years later Chen Chen & Kai Williams was asked to reimagine the space and a system of modular fixtures was designed to be reconfigurable for merchandising and for expansion into different spaces.
Design
The display system was split into three main elements. A grid wall for hanging the eponymous "Baggu" in three sizes, hanging bars for canvas and leather bags and a modular quarter circle table system that can be configured into a variety of shapes.
Install
Oakland
San Francisco
Install
Tradeshow Booth
An easily collapsible variant of hangers and wall mounted racks were designed for quick installation. A compression foot was added to fixtures for easy leveling that was inspired by the Vitsoe 606 system, something Chen used often during his time as a Vitsoe installer. Cabinets also doubled as transport carts for all fixtures to travel in.
